Thursday, March 17, 2011

The New Face of Ebony Magazine

The April 2011 issue of 'EBONY' marks the debut redesign of the publication's iconic brand. The issue is now available on newsstands and hopes to cater to and reflect a new generation of readers.

"The new EBONY is the culmination of many conversations with our current readers to gain a better understanding of what they value, analyzing our competitive opportunities and harnessing the passion and talent of the editorial team that I am so proud to lead," said Editor-in-Chief Amy DuBois Barnett.

She has been working on implementing changes to the magazine since her start in May of 2010 and sought the help of the new Creative Director Darhil Crooks who joined from Esquire. With input from their readers and staff they've created a sleek and modern aesthetic. The new layout consists of a neutral color palate with pops of bright color in combination with traditional elements like the retro fonts.

The logo has changed from its original bold blocked, sans-serif letters to the new fresh basic 1920s Jazz-inspired font. The magazine also now has new sections including "Connect," which covers love and relationships; "Elevate," specializing in wellness and spirituality; "Achieve" covering business and wealth content and "Live" encompassing home, travel and food.

*This should be a nice change. Although, I don't like the new cover design.*

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